Yeah, thats it, and Luke cleverly selected those words to start his book. Since I read it, whenever I told someone about this book, they gave me this look like I’m a kind of geek freak. Maybe its true, but I can’t recommend this book enough to every designer that is doing some web work.
Luke makes clear that forms are everywhere, and remarks the importance to gave them the attention they need when we design online experiences. Maybe it’s not a book to read it from beginning to end like I novel, although I did it and enjoy it, but its a great reference to have always near.
The best thing of this book are not the countless reference cases, but the usability tests with eye tracking and hard data that backup all the recommendations. Things you won’t find in any other web or book.
Just one day after I finished reading it I had to solve an estrange case in a credit card acquisition process, and I couldn’t be more grateful to Luke and his book; it help me to make a quick and informed decision and give the user the best buying experience possible.
Don’t get intimidated by a book about forms, think about it like a online experience problem solving helper, a good companion, a must have book for every designer.