Book review: Andy Rutledge’s Design Professionalism

Design Professionalism

We all struggle at work, at every level, as employees and as managers. We all have complaints. And web design is not an exception.

I’ve been working on this area for more than 14 years and I know every one of the problems we all have working at agencies. I suffered them at every level. And I must admit, I complained a lot, some times wrongly, some times not.

Web design agencies started to surge as one person companies, and when internet started to grow they had to face the same grow inside the organizations, and for no better role model they take the traditional publicity one with all their flaws.

This leaded to a sum o problems that infested the profession and the ability to make our jobs a we supposed to do.

Andy Rutlege, in his Design Professionalism, put in words a thoughtful analysis of the roots of the situation and offered solutions managing them based on his many years of experience, with a focus on integrity, moral and professionalism.

If you a are a designer or a manager on a digital agency, this is a must read book. It goes deep into every problem you complaint in your career and gives you insights of the origins and solutions you need to circumvent this problems and be a better professional. You will argue with him a lot, but be patience and read all he has to say. Let the ideas macerate for some days and you will find real wisdom and tools you can use to enhance your practice as a professional.

You can like some of his ideas, you will hate some, but you can ignore them.

I assure you, this reading will benefit your company, will benefit your work as a designer, as I can assure you it benefited mine.

What the best of all, he make a website for everybody to read it for free. It’s his contribution in improving our profession, now its time for you to read it an make your own. You can also buy an ebook version, so you can have the best digital reading experience.

Design Professionalism

Book Review: Web Form Design – Filling in the Blanks by Luke Wroblewski

Web Form Design - Filling in the Blanks by Luke Wroblewski

Forms suck

Yeah, thats it, and Luke cleverly selected those words to start his book. Since I read it, whenever I told someone about this book, they gave me this look like I’m a kind of geek freak. Maybe its true, but I can’t recommend this book enough to every designer that is doing some web work.

Luke makes clear that forms are everywhere, and remarks the importance to gave them the attention they need when we design online experiences. Maybe it’s not a book to read it from beginning to end like I novel, although I did it and enjoy it, but its a great reference to have always near.

The best thing of this book are not the countless reference cases, but the usability tests with eye tracking and hard data that backup all the recommendations. Things you won’t find in any other web or book.

Just one day after I finished reading it I had to solve an estrange case in a credit card acquisition process, and I couldn’t be more grateful to Luke and his book; it help me to make a quick and informed decision and give the user the best buying experience possible.

Don’t get intimidated by a book about forms, think about it like a online experience problem solving helper, a good companion, a must have book for every designer.