With over 23 years of extensive experience in UX, strategic design, and innovation, I have had the privilege of leading and guiding UX teams across diverse industries. Throughout my career, I have undertaken numerous large-scale and intricate projects, consistently emphasizing the balance of user experience with business objectives. My expertise spans across major sectors, including fintech, data visualization, banking, tourism, and news media.

"A designers job is not to have all the right answers, but to know the right questions to ask."