Bestday approached with the goal of designing the site to not only modernize its image, but to improve conversion by 1 to 5 percentage points.
Working closely with its development team and the C-level of the company, we established performance measurement policies, improved the information architecture of the site, designed and executed branding campaigns throughout Latin America and above all, we improved conversion by more than 10 percentage points.
Mexicana de Aviación was starting a very important rebranding campaign and needed to accompany the change with an online shopping experience that suited it.
It was possible to improve the conversion of the site by 5 percentage points and boost the sale of tourist promotions where the business had more margins.
